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5.26.2010

Wolf and Gainsley form R.O.S.E.

Two of the Atlanta restaurant industry’s heaviest hitters have partnered to form consulting firm Restaurant Operation Services Experts (R.O.S.E.) LLC...

5.20.2010

Hospitality Industry Experts form Partnership

Ron Wolf, former CEO of the Georgia Restaurant Association has partnered with Michael Gainsley, former Burger King, Royal Crown Cola and Arby’s
senior executive, to form R.O.S.E., LLC (Restaurant Operation Services Experts).

ABOUT THE COMPANY

What is the R.O.S.E. concept?

It is a Foodservice Advisory Concept that provides “Franchisor-like” services to operators, manufacturers and other supply chain partners.

It is an experienced Operations Advisory Team that adds or expands the business driving capabilities of a restaurant brand.

It is a concept that understands the needs of the restaurant brand and the supply chain.

It is a concept that utilizes the “Vision and Language of an Operator.” Aligning the foodservice supply chain segments business building efforts with restaurant brands in the areas of, but not limited to:

♦ Alliances
♦ Problem Solving
♦ Innovation & Efficiency
♦ Incremental Revenue Streams
♦ Reduction or Avoidance of Costs
♦ Mergers & Acquisitions
______________________________________________________________________________________________
R.O.S.E. Endorsements

The following two letters are proof from industry leaders that the R.O.S.E. concept will make a difference for the foodservice industry.

Jeff Cook, Former Sr. Director Equipment Development, Burger King Corporation (Currently, Executive Vice President Business Innovation Franke Mgt. Inc.)

I have been lucky enough to have had the opportunity to review the R.O.S.E. business plan provided by Michael Gainsley and am very excited about the possibilities for success and positive impact on our industry. In my experience in transitioning from many years on the equipment manufacturer side to the customer side of the business, there is a fundamental gap between the disciplines that results in significant barriers to cost effective, timely, simple, practical execution of new products. The R.O.S.E. business plan understands, identifies, and presents a concept to fill those gaps. Michael has the experience, skills and relationships to bring value to each of the target areas he describes in the business plan.

While we at Burger King are blessed to have resources in many areas that Michael describes, I see a significant opportunity for R.O.S.E. to assist with the efficient speed to market of new products and processes particularly focusing on the manufacturer and distribution channels. There is a definitive need to create a pull culture for new products in our industry that most manufacturers do not yet seem to grasp and R.O.S.E. can help create this new level of understanding.

Separate to our company, I see an additional significant opportunity for R.O.S.E. to help integrate the product development and implementation process for smaller restaurant companies who lack the human resource in key areas of product, operations, equipment research and development and purchasing logistics.
While the plan touches many areas in our industry, the common thread of translating the voice of the customer into practical solutions make this a viable plan and fill a niche that is currently not being filled in the restaurant industry.


Robin Ashton
Publisher, Foodservice Equipment Reports


For those who may not know me, I've covered the multiunit foodservice industry, with an emphasis on the equipment & supplies and facilities side of the business, since I joined Restaurants & Institutions as an editor in 1978. I became chief editor at Foodservice Equipment & Supplies in 1982 and publisher in 1991. I helped launch Foodservice Equipment Reports in1996 and continue as publisher and president of Gill Ashton Publishing.

The point of this? I know a little about the multiunit foodservice business and how restaurants get designed, configured, built, equipped and operated. I also know most of the things that can go wrong in those processes. So does Mike Gainsley. And that's why his R.O.S.E. Team proposal so' clearly takes an integrated approach to functions all multiunit foodservices organizations require to operate efficiently, safely and successfully, deliver quality products and environments, and thus prosper. And what is truly unique is Mike's realization that the supply chain's interaction with their customers is as much a part of a chain's success as other factors. The plan also understands that many, if not most, multiunit operators, have holes in their knowledge and capabilities, weaknesses that undercut their strengths. In addition, all have different functional needs at different stages of their development. The plan's flexible offerings of expertise in a wide range of functions will likely make it appeal to a range of potential clients.

To the best of my knowledge, no one else has conceived of this particular range of services, with an overview of an integrated, holistic approach to multiunit operator functional and supply chain needs. Such an offering would be uniquely niched in the marketplace.
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